Background
Having just received seed funding, DeliveryApp needed to quickly establish itself in the same-day logistics industry so it could recruit the talent it needed to build out the tech, generate further investment, drive sales and disrupt the market.
The business had no brand equity to trade on and needed to quickly build trust and loyalty if it was to go from could-be to exciting, investable player.
The Response
- The PR Barn helped to develop brand identity around four key audiences – investors, employees, customers and drivers
- Built-out company values and purpose strategy centred around the UN’s sustainability goals and set up carbon offsetting initiative helping the business achieve B-Corp.
- Drafted website copy and worked with the development team to evolve site
- Created and delivered PR launch strategy, helping to establish the business in the same-day logistics market with a busy corporate press office, drafting long form feature content, news announcements etc
- Built media relationships, securing features and speaker opportunities
The Results
- Supported growth, taking the business from circa 1,000 deliveries at proof of concept to over 35,000 deliveries
- Coverage achieved achieved across logistics, tech and business press to helped to establish the business with stand-out with coverage in Logistics Manager, The Times, M.E.N and many more
- Website and launch coverage helped the business secure a number of significant industry hires as well as new key acounts
